Twitter (now X) thrives on real-time engagement, but posting consistently, especially across multiple accounts, can be overwhelming. That’s where scheduling tools come in.

Two strong contenders are Postey, a newer AI-powered scheduling platform, and Hootsuite, a long-established social media management giant.

In this article, we’ll compare Postey vs Hootsuite for Twitter scheduling, covering features, team collaboration, pricing, and overall usability.

1. Scheduling Features

Postey

• AI-assisted content drafting for tweets.
• Bulk scheduling and calendar view for planning campaigns.
• Hashtags, links, and media can be added in advance.
• Focus on simplicity and speed that is built for users who want a streamlined workflow.

Hootsuite

• The Composer tool allows drafting, scheduling, and editing tweets.
• Bulk scheduling supports up to 350 tweets uploaded at once.
• Auto-schedule based on engagement data to post at the best times.
• Advanced analytics to track performance of scheduled tweets.

2. Team Collaboration

Postey

• Invite team members to draft, edit, or approve tweets.
• Clients can be added for approval workflows.
• Clean interface designed for small to mid-sized teams.

Hootsuite

• Role-based permissions (admin, editor, publisher, etc.).
• Larger teams benefit from approval flows and centralized content calendars.
• Security-focused collaboration, ideal for enterprises.

3. Pricing

Postey

• More affordable than Hootsuite.
• Offers flexible plans aimed at individuals, startups, and agencies.
• Emphasis on value with AI automation features included.

Hootsuite

• Pricing starts around ₹1,915/month after free trial.
• No longer offers a free plan.
• Higher costs justified by robust analytics, integrations, and enterprise support.

4. User Feedback

• Hootsuite users praise bulk scheduling but complain about pricing and sometimes lower engagement compared to manual posting.
• Postey users highlight ease of use and AI-powered assistance, but as a newer platform, it lacks the maturity and analytics depth of Hootsuite.

Choose Postey if you’re looking for a budget-friendly, AI-powered tool to quickly draft and schedule tweets without overpaying for features you may not need. Choose Hootsuite if you need enterprise-level analytics, bulk scheduling at scale, and advanced collaboration, and your budget allows for it.

Both tools can help you stay consistent on Twitter, but your choice depends on whether you prioritize affordability and simplicity (Postey) or analytics and scale (Hootsuite).